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Identifying with GRAZIA GIACHI means choosing a sales philosophy that believes in the quality and elegance of its products, which adapts each time, making them unique, of the finest quality and craftsmanship.

By using the GRAZIA GIACHI brand, we firmly believe that we are offering you the possibility to sell a prestigious product in your town or city too, items lovingly handcrafted in Chianti with a long family tradition.

You need to be outgoing, have excellent taste and interpersonal skills to understand and interpret the preferences and wishes of our clients, providing them with advice rather than just an item.

Stores that are able to dedicate a corner space (overall m2: 25/30), furnished with simple elegance and which has an existing home linen or luxurious lingerie sales activity.


  • The use of a renowned brand in the sector: you may use the company’s image, signage, forms and all of its trademarks
  • Full assistance in starting up the activity and on-going consultancy at every level
  • On-going updates on new materials and products

If you are interested in contacting Grazia Giachi Franchising, please send an e-mail to, specifying your details and business background.

GRAZIA GIACHI FRANCHISING operates solely online, but a promotional exhibition space will soon be available in the showroom at Piazza Vittorio Veneto 16 Mercatale V.P. Firenze.

This division sells to stores in the sector in Italy and overseas, which will find assistance and consultancy they require in the online service. We will be focusing on spreading our home linen and handcrafted lingerie lines, also made to measure. For this reason, we are happy to meet enterprising individuals who wish to become part “of our fairy tale world”, opening a franchising space in a creative collaboration with GRAZIA GIACHI FRANCHISING.

All creations made by GRAZIA GIACHI can be purchased online from by entering the retailer area using the credentials provided. We will supply products for stores and offer a personalized service for the store’s clients.