A love for the beautiful and the particular
My mother Grazia Giachi began embroidering at the tender age of 8 years. Her mother, Grandmother Gentile, and her grandmother, Great-grandmother Vittoria, both highly skilled embroiderers taught my mother everything they knew and handed down to her all their passion for this glorious art.
At a very young age, she opened her atelier in Chianti, with the constant support of my father Osvaldo: a magical place filled with the finest fabrics, age-old designs and multicoloured threads, a vibrant atmosphere that I relished since my childhood.
The clients were already prestigious in that era: I remember the trousseaus created for the prime donne and the royalty of the time, fully hand-crafted creations with the finest embroidery and refined fabrics.
Today, Grazia Giachi is a brand that communicates important values, love for its origins and traditions. Our creations are handcrafted and made solely in our ateliers located in Florence. We only use natural Italian fabrics and threads. I make the design choices personally, drawing upon the legacy of designs set aside through generations.
Our philosophy of “only the beautiful and the particular” looks to the future and the needs of modern everyday life. We strive to offer the very best to all those who purchase our creations so that they live surrounded by beauty and exclusiveness. Without ever losing sight of our past, our history from which ideas and new collections stem every day.
In recent years, international trade fairs and events have asserted and recognised the image of GRAZIA GIACHI due to its quality, elegance and originality. The passion for our work rewards us every day, as we encounter the loyalty of our myriad prestigious clients from all over the world. Our linen, lingerie and collections for yachts and hospitality, creations fully handcrafted in our ateliers in Florence, are sold to eminent figures in the worlds of publishing, finance and cinema such as actress Penelope Cruz. They are also selected by prestigious boutiques and renowned interior designers for luxurious residences and international hotels.
Our philosophy will continue to adhere to our original principles, without ever yielding to choices of a purely financial nature.
Our life is this glorious work, for which I am grateful to my mother for having given it to me.
I who draw a model
Mom and Me